1. Precision Pricing - Strategy Meets Local Expertise

Every successful sale begins with the right price. My approach goes far beyond a basic CMA: it’s a full market-positioning exercise that factors in buyer psychology, absorption rates and trends, and neighbourhood micro-dynamics.

Each pricing strategy includes:

• In-depth analysis of recent and pending sales within your sub-area.
• Real-time monitoring of active inventory and market absorption rates and trends.
• Custom pricing models aligned with your goals, timeframe and property type.
• A clear presentation of strategic list price options and outcomes.

The result? A listing that captures attention early, maintains momentum, and maximizes your net proceeds.

2. Marketing That Redefines Real Estate Presentation

Your home deserves to be seen - and remembered. I create marketing that feels like editorial storytelling, designed to connect emotionally with qualified buyers.

My selling campaigns include:

• Professional photography and cinematic video, with drone, lifestyle and twilight options.
• Strategic exposure across MLS, luxury portals, social media and lifestyle networks.
• Targeted digital advertising reaching active buyers across Vancouver and the Lower Mainland.
• Custom property websites featuring analytics to track performance and engagement.
• Broker and client previews curated to generate momentum before public release.

Each campaign is tailored to your home’s unique style and story - delivering visibility, credibility and results.

3. Expert Negotiation - Protecting Your Position Every Step

When offers arrive, I become your fiercest advocate. Negotiation isn’t just about numbers, it’s about timing, structure and understanding leverage.

Here’s how I approach it:

• Proactively identify buyer motivations to strengthen your position.
• Negotiate price, terms and dates to align with your goals.
• Coordinate subject removal, inspection, financing and closing logistics.
• Provide transparent, informed counsel so you can make confident decisions.

My goal is to ensure every stage - from first showing to completion - unfolds seamlessly and to your advantage.

4. Local Focus - Deep Roots in Vancouver’s Most Desirable Neighbourhoods

My work is centered on the communities that define Vancouver’s character and creativity:

• Fraserhood - A vibrant mix of character homes and modern infill, driven by lifestyle buyers and growing families.
• Mount Pleasant - Heritage charm meets new construction and urban energy, ideal for buyers seeking design-led spaces near the city core.
• Fairview - Architecturally distinct townhomes and view condos appealing to professionals and downsizers alike.
• Kitsilano - Coastal living reimagined, where design, lifestyle and walkability meet.
• Point Grey - Timeless West Side elegance and enduring value among Vancouver’s most established properties.

This neighbourhood-specific insight allows me to position your home precisely, attracting the right audience, at the right time, with the right strategy.

5. The Selling Process - Simple, Strategic, Seamless

• Consultation and Valuation - A detailed walkthrough and market analysis to define your goals and strategy.
• Preparation and Presentation - Guidance on staging, photography and listing readiness to elevate first impressions.
• Launch and Marketing - Coordinated rollout across digital, social and brokerage channels to create immediate traction.
• Negotiation and Offer Management - Expert handling of every offer to secure the best possible price and terms.
• Completion and Beyond - Tailored communication through closing, plus ongoing support for your next move.

Why Sellers Choose Matt Grenaghan PREC*

• Design-forward marketing and elevated storytelling that set listings apart.
• Deep local expertise in Vancouver’s most desirable neighbourhoods.
• A proven track record of strong sale prices and seamless transactions.
• Personal representation, clear communication and a data-driven process.
• Results that align with the standard set for Vancouver’s best Realtors®, and Medallion Club and President’s Club recognition.

Selling your Vancouver home deserves a refined, strategic and hands-on approach. Let’s connect to discuss your goals, explore your property’s market position, and create a plan to achieve an exceptional result.

Q: When is the best time to sell a home in Vancouver?

A: Spring and early fall typically see the most buyer activity, but with the right strategy and presentation, great results can happen year-round.

Q: How long does it take to sell a home?

A: The average in Vancouver is about 3-5 weeks for well-priced homes, though timing can vary by property type and neighbourhood.

Q: What costs should I expect when selling?

A: Common costs include Realtor® commission, legal fees, and any preparation or home staging expenses. There’s no GST payable on resale homes.

Q: Do I need to stage my home?

A: Professionally staged homes tend to sell faster and for higher prices - but not always, it can vary by neighbourhood and property type. Even light styling or decluttering can make a big difference.

Q: How do I set the right list price?

A: We review comparable sales, market trends, absorption rates, interest rates, and your goal to help position your home strategically for maximum impact and outcome.

Q: What’s included in your marketing plan?

A: Every listing receives professional photography, cinematic video, targeted digital ads, and curated exposure across MLS®, social media, lifestyle channels and publications.